Leslie is a visionary marketing professional with extensive strategy and insights expertise through 25+ years in marketing and strategy consulting, and 6 years in consumer products marketing.
She specializes in leading client/agency/consulting teams to delve into their brands and marketplaces and create insight-driven positioning, branding, portfolio, innovation, segmentation, path to purchase, and marketing strategies that drive meaningful business results. A hallmark of her approach is providing innovative and collaborative team leadership and hands-on participation with clients and business associates at all levels to develop and bring strategies to life.
Leslie’s breadth of experience enables her to bring unique insights to every engagement. She has consulted to a wide variety of B2C and B2B clients (consumer packaged goods, OTC/ pharmaceuticals, universities, appliances, professional organizations, healthcare/medical products, media, marketing agencies, financial services, spirits, telecom, insurance, energy, mattresses, casual dining). Her engagements have included strategic planning, marketplace landscapes and competitive benchmarking, marketing strategy development, creative concepting, brainstorming, and more. She is also an ‘insights expert’ with qualitative techniques and has developed and managed extensive quantitative research studies.
Leslie graduated Summa Cum Laude from the University of Pennsylvania with a BA in biology and psychology. She earned her MBA at the University of Chicago Booth School of Business.