Micki Tiffen provides strategic consulting supporting marketing and sales, including market due diligence, shopper marketing, custom survey design/development and analysis/reporting. Micki is experienced in a wide range of industries, including personal care, supplements, batteries, QSR, food and beverages, snacks, adult beverages, advertising and cable services. Ms. Tiffen is skilled in secondary research, trend spotting, expert interviews and market intelligence.
Prior to working with Acclaro, she was a consultant in analytics at IRI Worldwide, focused primarily on working across various packaged goods clients (bakery, snacks, frozen foods among others). She also supported and produced shopper marketing and integrated trade marketing programs for Dulcolax and Zantac products.
Micki earned an MBA in Marketing from the Stern School of Business at NYU where she was awarded the NW Ayer Scholarship for leadership potential in marketing and a member of Alpha Mu Alpha, the honorary society of the AMA. She also holds a BA in Anthropology/French from Binghamton University where she was elected to Phi Beta Kappa. Trained as an anthropologist, she approaches business issues from an unique perspective bringing a convergence of art and science to surround a topic from a 360-degree perspective.